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Duolingo
Date: December 2020 (as part of D&AD New Blood)
Deliverables: posters and social media posts
Duolingo wanted to open young adults’ eyes to the world of languages and inspire them to weave language learning into their daily routine, with an integrated campaign launching at the start of the school year. The audience was 16-22 year olds. My idea came in three parts, with an awareness campaign and a tournament-based campaign.
US / French Poster
England / Spanish Poster
Australia / Chinese Poster
US / French Poster
1/4
Duo Teaser Poster
Phone Teaser Poster
Bea Teaser Poster
Duo Teaser Poster
1/3
Duo Promo Poster
Phone Promo Poster
Bea Promo Poster
Duo Promo Poster
1/3
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