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YULA Energy
Date: March 2020 (as part of D&AD New Blood)
Deliverables: social media posts, billboards, drink mats
The brief was to create a copy-led campaign for YULA, to convince 18-28 year olds in Spain and Belgium that they are the go-to natural energy drink. I wanted to encourage the target audience to take pictures of their YULA cans while out and about (in places such as the gym, cafe, stations, etc.) for a chance to win prizes.
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